Podoll Collection by Josh Podoll and Lauren Berdell Podoll

With a dedicated purpose that unites two talented and determined designers, PODOLL, created by San Francisco based husband and wife team Josh Podoll and Lauren Berdell Podoll, introduces a men's and women's collection that is rooted in a myriad of eclectic artistic influences, a unique creative process and sustainable, environmentally conscious methods. Building on the success of their high end t- shirt line, Josh Podoll which is available at retailers such as Barneys New York and Fred Segal in LA, Josh Podoll, a successful exhibiting painter, and Lauren Berdell Podoll, a former women's contemporary buyer, joined forces to create a full high end collection that embodies their distinct aesthetic. Their vision came to life through PODOLL, which was launched in Spring 2007 and has already garnered a loyal following. Working together they demonstrate a potent sense of mutual creativity and reverence for their métier. "We collaborate fluidly from conception of each collection through final presentation so that each piece represents a blend of our complementary perspectives." says Josh Podoll, "We appreciate the history of our craft by utilizing traditional techniques and honoring all the players who participate in creating a garment." Lauren Berdell Podoll goes on to elaborate on the couple's goals for PODOLL, "In addition to communicating our vision through design, a primary concern for us is to empower the wearer to look and feel their best in clothing that was created with ethical responsibility in mind." Josh and Lauren remain committed to producing their collection in the United States at facilities that comply with rigorous fair labor standards. As a direct result of their vision, the PODOLL label is not only aesthetically original, but also an impassioned model of a responsible enterprise in the fashion world. The design team behind PODOLL carries an eclectic mix of backgrounds and tastes that merge into a singular vision, speaking directly to its core customers who appreciate superior hand crafted quality and inventive designs. For Lauren Berdell Podoll, a native of the San Francisco Bay Area, design has always been as much about process as product. She expressed her creative fervor as a child through experimenting with fabric and designing clothing from simple sketches. Graduating cum laude from Duke University with a double major in Art History and Psychology, she pursued careers in advertising and interior architecture. But it was art that she loved, and through creative process that she rediscovered fashion. Lauren turned back towards her early inspirations when she became the buyer for the cult AB Fits boutiques in San Francisco. Driven by her personal desire to create, Lauren eventually realized she would not be satisfied until she challenged herself by designing a fashion collection. It was through AB Fits that Lauren met Josh, thus beginning a collaboration that neither could have anticipated. With architecture and psychology informing her strong sense of form and construction, Lauren is dedicated to wearability. But it is Lauren's curiosity, carried from those first youthful sketches and designs that make her vision unique. For Josh Podoll, a Seattle born artist who grew up in a small mid-western town, the turn towards fashion should come as no surprise. After completing an undergraduate degree in photography, Josh traveled to Kenya, Germany, and finally India, where he spent nearly a year meditating and teaching in Lucknow, Uttrapradesh. It was in India that Josh commissioned his first piece of hand tailored clothing, and with it discovered a new art form—one inspired by the meeting of craft and function. Josh returned to the University of Iowa to receive formal training as a painter, and after graduating with his MFA, found success exhibiting with Feature, Inc. Gallery in New York and around the world. But something was missing. Reminded of the tailor in India who had inspired him, Josh designed a collection of t-shirts that fused art with lifestyle. Its start could not have been more serendipitous. At his first sale, Josh met Lauren, then the buyer for a San Francisco store. Their partnership would culminate in the creation of a collection that aims, through socially and environmentally conscious design, to make living a work of art.

ab fits 40 Grant Ave. San Francisco, CA 94108 415-391-3360 Amelie 132 Yale Ave. Claremont, CA 91711 909-624-5651 Arboretum 332 Healdsburg Ave Healdsburg, CA 95448 707-433-7033 Atmosphere 1728 N. Vermont Ave. Los Angeles , CA 90027 323-666-8424 Behaviour 231 West 19th St New York, NY 10011 212-352-8380 Blackbird 5410 22nd Ave NW Seattle, WA 98107 206-547-2524 Blue Ruby 2125 W 41st Avenue Vancouver, Canada V6M1Z3 604-266-2594 Camp 117 Perry Street New York, CA 10014 212-463-0419 Candy Store 3153 16th Street San Francisco, CA 94103 415-863-8143 Cicada 307 S Lamar Blvd Oxford, MS (662) 281-0541 Collage 1416 Abbot Kinney Venice , CA 90291 310-482-3377 Dear Fieldbinder 198 Smith St Brooklyn, NY 11201 718-852-3620 Detour 1300 E. Brady St. Milwaukee, WI 53202 414-273-5156 Diana Kane 229 5TH Ave Ste B Brooklyn, NY 11215 718-638-6520 Fina Boutique 318 Lorton Ave. Burlingame, CA 94010 650-347-8822 Fina Boutique 284 Main Street Los Altos, CA 94022 Frances Heffernan 810 Elm Street Winnetka, IL 60093 847-446-2112 Fred Segal 420 Broadway Santa Monica , CA 90401 310-395-9742 Guise 2217 N. Halstead Chicago, IL 60686 773-929-6101 Haberdash 1350 North Wells St Chicago, IL 60610 312-217-8491 Len Druskin 3140 Galleria Edina , MN 55435 952-927-7923 M.A.C. 387 Grove St. San Francisco, CA 94102 415-863-3011 Mahri 11 Beach Street Manchester, MA 1944 978-526-7241 Mahri 215 Newbury St Boston, MA 2116 617-437-0110 Maluka 391 Clinton Ave. Wyckoff, NJ 7481 201-483-8393 Migrate Home 937 South Coast Hwy.101, C-103 Encinitas, CA 92024 760-632-8284 Nest 2300 Fillmore Street San Francisco, CA 94115 415-292-6199 Noni 225 N. Larchmont Blvd Los Angeles , CA 90004 323-469-3239 Prairie 655 Laurel St, San Carlos, CA 94070 San Carlos, CA 94070 (650) 632-1700 Retrospect 504 W Cordova Rd Santa Fe, NM 87505 505-820-1400 Revolve clothing 16191 Phoebe Ave. La Mirada, CA 90638 714-228-9737 Ruby Shoesday 4611-A Menaul NE Albequerque, NM 87110 505-848-7829 Self Edge 714 Valencia St. San Francisco, CA 94110 415-558-0658 Sharon Segal 420 Broadway Santa Monica , CA 90401 310-576-6073 Standard Style 446 West 47th St. Kansas City , MO 64112 913-317-8828 The Closet 729 West 16th St. Costa Mesa, CA 92627 949-548-9854 Toff 710 Lincoln Road Miami Beach, FL 33139 305-535-0879 Turtle 619a Tremont St. Boston, MA 2118 617-266-2610